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As the Associated Press framed it: "Odell Beckham isn't on the trade market. He isn't untouchable, either."

All this after Giants owner John Mara on Sunday expressed his disappointment in the controversial star receiver. Speaking at the NFL meetings, Mara said he is not angry with Beckham, who recently was seen in a video in bed with a woman and what appeared to be white powder, though the timing of the video and its content is uncertain.

"It's too often he allows himself to be put in bad situations and uses bad judgment," Mara said, adding that the video "wasn't helpful. He knows what we expect of him and now it's up to him.

"We certainly are not shopping him. Coming off 3-13 when we played as poorly as we did, I can't say anyone is untouchable."

Beckham missed 12 games last year with a broken left ankle, so he was sidelined for most of New York's awful season. He's already made it clear he wants a new contract, and Mara admitted Beckham's behavior -- which also has brought problems on the field, including a one-game suspension in 2015 -- could affect any talks.

Beckham is entering the fifth and final year of his rookie deal and there has been strong speculation he will hold out during training camp.

In fact, NFL Network's Ian Rapoport reported this morning that Beckham will not set foot on a field without a new contract extension agreed to -- with the Giants or any team.

Mara, meanwhile, has expressed confidence at times that a deal will get done, but only said “we’ll just have to see what happens” when talking about how weary he is of talking about Beckham’s behavior.

"Contracts get done when they're supposed to get done. We'll just have to see what happens," Mara added while suggesting -- from the Giants' perspective -- that Beckham playing out his current contract is "a possibility."

Beckham is scheduled to make almost $8.5 million this season and has said he wants to be the highest-paid receiver in the NFL.

The 2014 Offensive Rookie of the Year, Beckham has been New York's best offensive weapon when healthy. In his first three seasons, he had 288 receptions for 4,122 yards and 35 touchdowns. His highlight-reel catches have been, well, a highlight of his short career. But so have incidents such as an on-field feud with then-Panthers cornerback Josh Norman for which Beckham was suspended a game in December 2015 for egregious fouls.

So what kind of deal would it take to move Beckham -- hypothetically speaking?

As Profootballtalk.com's Michael David Smith reminded readers this morning, we do have a precedent.

Five years ago another big-play receiver, who wanted a new contract and had a tendency to stir things up off the field, was traded when Percy Harvin went from the Vikings to the Seahawks in exchange for Seattle’s first-round pick and seventh-round pick that year, and a third-round pick the following year.

The Seahawks immediately signed Harvin to a contract extension.

So could the Giants get that kind of deal for Beckham? Would some team give up a first-round pick, a third-round pick and a seventh-round pick for Beckham, and then sign Beckham to the new contract he wants?

As Smith pointed out, Beckham is a better every-down receiver than Harvin ever was, and so the Giants may want more for Beckham than the Vikings got for Harvin. And at this point, it's not clear anybody would be willing to pony up that kind of draft capital again -- even if Beckham is more capable of returning fully on the investment.

Whatever the case, this is a storyline fantasy football owners are going to need to keep an eye on going forward. I'll obviously be covering accordingly.