The Facts: A new coaching staff undoubtedly will bring numerous philosophical changes for the Falcons. And with those changes, certain players and position groups could benefit from fresh faces bringing new ideas to the table. Based on new HC Arthur Smith's past, Hurst is on the list of players who could see a leap in production.

Diehards Line: Under Smith, the Titans ran the ball the second-most of any team in the NFL, an approach that didn’t allow for as wide of a distribution of passing targets as most other teams. When Tennessee did throw the ball, the tight ends were involved. Jonnu Smith finished the season with the third most yards on the roster. Tennessee’s other tight end, Anthony Firkser, ranked fourth with 39 catches for 387 yards, with one touchdown pass. It’s evident that the Falcons will look to return to a well-executed play-action attack, which the team hasn’t shown since the 2016 season. Given the personnel at the present time, it’s tough to assume the Falcons will run the ball as much as the Titans did this past season. If the run game improves, however, play-action should as well. From there, a player such as Hurst should only see his targets and opportunities grow. Hurst finished the 2020 season with 56 catches, 571 yards and six touchdowns. As the season progressed, it seemed his rapport with quarterback Matt Ryan improved by the week. With this direction on offense, Hurst’s skill set has a chance to be utilized to its full potential.