The Facts: Coleman doesn’t know the exact implications of OC Todd Haley saying last month this is a make-or-break year for the wide receiver. But Coleman understands it means he ought to rise to the occasion, especially now with the Browns uncertain how long Josh Gordon will be away from them as he receives treatment in an attempt to ensure he’s mentally and physically healthy. “Time to take a big step,” Coleman said Thursday before the first practice of training camp. “I feel like it’s important.”

Diehards Line: As Akron Beacon Journal staffer Nate Ulrich notes, Coleman’s production has been disappointing since former Browns head of football operations Sashi Brown drafted him 15th overall, first among all receivers, in 2016. He suffered a broken right hand in back-to-back years and missed 13 games. In 19 games, 18 of which he started, Coleman has caught 56 passes for 718 yards and five touchdowns. Coleman said he wouldn’t go as far as saying he faces an uncertain future with the Browns if he doesn’t thrive throughout the upcoming season, though he later conceded he may be at a crossroads. Indeed, the Browns effectively put Coleman on notice in April when they drafted Antonio Callaway in the fourth round. GM John Dorsey said he considers Callaway a first-round talent, but he was available on the third day of the draft because of his history of off-field problems. So fantasy owners shouldn't get too excited about Coleman's role going forward until they see signs it's worthwhile.