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Cooper Kupp and the Los Angeles Rams reached an agreement Wednesday on a three-year extension worth $78.5 million, sources told ESPN's Adam Schefter.

NFL Network is reporting the same.

The contract ties Kupp to the Rams for the next five years at $110 million, sources said, and makes him one of the highest paid wide receivers in the NFL.

In fact, the $75 million guarantee given to Kupp now represents the highest guarantee ever given to an NFL wide receiver or non-QB offensive player.

The Rams reworked star defensive tackle Aaron Donald's deal earlier this week, making him the highest-paid non-quarterback in the NFL.

Kupp had been adamant that he's not seeking any kind of market-resetting deal.

Nonetheless, the 28-year-old couldn't have had a more valuable season at his position -- from both an NFL and fantasy football perspectives.

After claiming the first receiving Triple Crown in more than a decade, and just the fifth in history, Kupp was voted the 2021 AP NFL Offensive Player of the Year becoming only the third wideout to earn the award. A few days later, Kupp was named Super Bowl MVP for his performance in the team's 23-20 win over the Cincinnati. So yes.

It was a phenomenal season.

In fact, Kupp's 145 catches and 1,947 receiving yards were the second-highest totals in league history. No one has come close to approaching both of those marks in the same season, much less with 16 TDs. The first-time All-Pro, and Pro Bowler, recorded 90-plus receiving yards in 13 straight games (most in Super Bowl era) and 16 overall (most in NFL history). His 11 games with 100-plus yards tied the NFL record. Kupp finished the regular season as the most reliable player in fantasy football.

He scored double-digit fantasy points in full PPR scoring in every game this season; he scored at least 20 points 14 times and he had 30 or more points six times.

Will there be some regression? Certainly. Will he still be the top wideout selected in your draft? Almost certainly.

And we're not against that level of investment. Neither, it turns out, are the Rams.