The Facts: Gurley's first season in Hollywood was next to nightmarish. But with new coach Sean McVay at the helm, Gurley is rejuvenated with hopes that his second go-around in the Coliseum will bear better results. "I hope so," Gurley said, when asked on SiriusXM NFL Radio if he expects Los Angeles' offense to be more "Gurley-friendly" in 2017. "Yeah, Coach. Tell Coach we want it Todd-friendly."

Diehards Line: Gurley added that he has "definitely been loving" McVay's style of offense, which for now has the back focusing on daily preparation and being a "situational master." According to NFL Network's Gregg Rosenthal, the Rams were moving the third-year back all around the offensive formation: in motion out of the backfield, outside the hashes, etc. In addition to a new coaching stauff, Gurley has mentioned Jared Goff's progress as a reason for optimism. We'll see about all of that. But one this is certain: Gurley's comments this summer are a far cry from what he was saying just seven months ago about the state of L.A.'s attack. Following the Rams' loss to Atlanta in Week 14 -- a defeat that proved career-fatal for then-coach Jeff Fisher -- Gurley mused that his unit looked like a "middle school offense out there." It's still early in the process, but as Gurley suggested: "It can't get any worse than it did last year."