The Facts: Gurley suffered through what he conceded was a "nightmare" second season under Jeff Fisher's coaching staff. Now that Sean McVay has arrived on the Los Angeles scene, he's already making major changes designed to get Gurley back on track. Speaking Wednesday at the Annual League Meeting in Phoenix, McVay emphasized that the ground attack "takes all 11" to generate consistent success. "I think Todd's motivated, challenged in the right way to respond and have a bounce-back year, but it's going to take everybody," McVay said. "We feel like he's going to be a really good, consistent back that is kind of one of the better ones in this league for a long time. That's the goal."

Diehards Line: To that end, the Rams have signed Pro Bowl OT Andrew Whitworth, hoping for a domino effect with several position switches on the offensive line. McVay also expects better blocking from his receivers and timely run-pass options from himself as the play caller. Still, as NFL.com's Chris Wesseling suggests, Gurley bears plenty of the responsibility for eradicating bad habits that saw him missing open holes at the line of scrimmage over the past season and a half. Gurley averaged just 3.2 yards per carry last season, extending his streak of games under 100 rushing yards to 24. No other running back since the 1970 NFL-AFL merger has played all of his team's games and averaged as many carries per game as Gurley (17.4) without reaching 100 rushing yards at least once in a season.